The Numbers Don’t Lie: How One Analysis Unlocked $57,997 in Hidden Value

At Exit Factor of Des Moines, one of the most powerful tools we use during a business assessment is the recast analysis. Recently, we worked with a local retail business owner whose experience is a great example of why this process matters.

At first glance, the numbers didn’t look promising. The owner believed their operating expenses were fixed and that the business was barely getting by. But, once we conducted a professional recast analysis and adjusted for non-operational costs like the owner's health insurance, personal administrative expenses, and other non-business related spending, the picture changed completely.

• Operating expenses dropped by $57,997 annually
• EBITDA improved from -$43,943 to +$14,054
• True profit potential was revealed

This wasn’t creative accounting. It was a clear representation of what the business would look like under professional management.

What initially seemed like a struggling operation turned out to be a business with significant opportunity. With a clearer view of its financials, this company is now positioned for growth, increased value, and a future exit that delivers real return.

Here’s the takeaway: Your business might be worth more than you think. Sometimes, it just takes the right analysis to uncover what’s really possible.

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