From Business Owner to Exit Strategy Expert: My Story
Most exit planning consultants have never actually built and sold a business. I'm not most consultants.
I'm Jeremy Vos, founder of Exit Factor of Des Moines, and I bring the rare combination of hands-on entrepreneurial experience and certified exit planning expertise to help business owners like you maximize your company's value and achieve life-changing exits.

My Journey: From Entrepreneur to Exit Expert
Like many successful business owners, I didn't start with a master plan. I started with determination, a willingness to learn, and the drive to create something meaningful.
Through years of building, scaling, and eventually exiting businesses, I discovered what most entrepreneurs learn the hard way: the difference between a profitable business and a sellable business can mean millions of dollars.
Our Origin
Inspired by the power of storytelling, we set out to make a difference.
Our Mission
To position our clients as heroes in their own success stories.
Experts Committed to Your Success

Jeremy Vos is an accomplished business consultant and advocate with a stellar track record of driving transformative growth, and creating scalable business models. With expertise spanning strategic planning, market expansion, and stakeholder engagement, he has built a reputation as a dynamic leader capable of navigating complex business environments and advocating for meaningful change.

Jodi Vos is a dedicated homeschooling mom, and business owner, with over two decades of experience in business and more than a decade of experience in homeschooling. With a background in education, music, and business, she combines her diverse expertise to serve her family and clients with care and purpose. Known for her attentive and empathetic listening skills, Jodi has a unique ability to present simple solutions to complex problems, all while maintaining a calm and gentle presence. Her mission is to teach, care for, and be fully present with those she serves, always striving to make a positive impact in her community. Jodi is passionate about nurturing growth, both in her family and in her professional endeavors, always approaching life and work with a heart to serve.

Aaron Auberg is a lifelong learner and entrepreneur with a passion for understanding how things work. From his early days as a trim carpenter to his current role as a business consultant, Aaron has always been driven by curiosity and a desire to create better systems. His journey has taken him from remodeling homes to developing software solutions for the construction industry. Today, he leverages his diverse expertise to empower other business owners, helping them build value and achieve their goals.
The Awakening Moment
My perspective on business exits changed dramatically when I realized that most business owners—despite years of hard work and financial success—were leaving massive amounts of money on the table simply because they didn't understand what buyers actually wanted.
Only 20% of businesses listed for sale actually sell
Most owners receive far less than their businesses are truly worth
The average business owner has over 80% of their net worth tied up in their company
This became my mission: help business owners transform their companies into valuable assets that command premium prices from multiple qualified buyers.

What Sets My Approach Apart
I understand the entrepreneurial journey because I've lived it. My expertise combines technical knowledge with real-world experience.
Proven Strategies for Business Success
Discover how to build a sellable business that thrives without your constant involvement.
Eliminating Value Gaps
Learn to identify and close gaps that negatively impact your business valuation.
Creating Exit Options
Ensure you have multiple exit strategies to avoid desperation during transitions.
Maximizing Deal Structures
Structure your deals to enhance after-tax returns while minimizing associated risks.